Shift in animal protein consumer trends opens market opportunities

Shift in animal protein consumer trends opens market opportunities

Shift in animal protein consumer trends opens market opportunities

The Center for Food Integrity (CFI) says consumers are demanding more when it comes to their meat purchases. The report says the decades-long focus of animal ag of productivity and efficiency is shifting to other cultural and market expectations.

CFI CEO Charlie Arnot tells Brownfield Ag News their research found four major opportunities for the animal protein space based on those consumer demands, “The first is fresh and high quality. We all want fresh, high quality meat.